Sponsor:
Le congrès BDMA à ne pas rater
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|
08h30 - 09h15 |
: |
Petit déjeuner offert par Swiss Post |
|
09h15 - 09h30 |
: |
Annie Courbet, présidente de l'ABMD |
|
09h30 - 10h10 |
: |
Keynote speaker Josh Bernoff (Forrester Research), |
|
10h10 - 10h20 |
: | Q&A |
| 10h20 - 10h50 | : | Pause |
|
10h50 - 11h00 |
: | Intro Fons Van Dijck (Captain of the I) |
| 11h00 - 11h25 | : | Case Siemens - "Unified Social Media" Danny Vandevyver (Siemens) - Jo Heirman (Proximity BBDO) |
| 11h25 - 11h50 | : | Case Pepsi4Max - "Customer empowerment" Ilse Thiry (Pepsico Intl.) - Jan Algoed (Proximity BBDO) |
| 11h50 - 12h00 | : | Q&A |
| 12h00 - 13h15 | : | Walking lunch |
| 13h15 - 14h00 | : | Keynote speaker Stefan Engeseth, (Detective Marketing), auteur du livre “One” www.detectivemarketing.com |
| 14h00 - 14h10 | : | Q&A |
| 14h10 - 14h20 | : | Intro Dominique Vercraeye (Captain of the I) |
| 14h20 - 14h45 | : | Case Attentio - “Online conversations: listen and act. Conversational marketing case for Lexus.” |
| 14h45 - 15h15 | : | Case Legal Implications Dominique Pissoort (WDMBelgium/BDMA) |
| 15h15 - 15h25 | : | Q&A |
| 15h25 - 15h55 | : | Pause |
| 15h55 - 16h40 | : | Closing keynote speaker Patou Nuytemans (EMEA) "Allways-on consumer - 5 clues of 21st century consumer engagement" |
| 16h40 - 16h50 | : | Clôture “Captain’s of the I” - Erik Tamboryn (président du congrès) |
| 16h50 - 18h00 | : | Cocktail |
Le programme peut subir encore quelques légères modifications.